David Butler, the designer behind studio Art of the Midwest, introduces his latest brand directive "Parson Gray." The new brand guise will focus on print & design for fashion and home with a modern, natural, fine art approach. Richly muted palettes and organic, geometric prints with a loose, hand-drawn sophistication are anchored in modernist simplicity reminiscent of mid-century studio design.
Being the husband of fabric designer Amy Butler, David has many years behind the scenes of print & fabric design.
"I am profoundly inspired by watching Amy's artistic process, and being so tied to this creative industry through her for many years, with so many friends, I finally couldn't help myself. I only had to wait for the ideas and inspiration for what I felt I could offer the textile industry that I couldn't already find. That's how Amy started - by creating print collections that she wanted to see in the world. So I've taken my fine art approach to design, my own voice, and applied it to pattern."
Curious Nature is a folk modern interpretation of natural elements. It weaves together a balance of hand-drawn patterns inspired by Japanese indigo and mid-century fine art. The palette is grounded in richly muted nature tones evoking deep forest and dark ocean balanced by bone ivory and oyster grays.
- Information obtained from Free Spirit
Did you get my hint on Friday? I felt pretty sneaky!
I'll have my own beauty shots of this fabric very soon. The more I study it, the more I like it and I think you'll like it too!
Check out the prints available at Marmalade Fabrics and stay tuned for some fun custom bundles with Curious Nature coming soon.
And by the way, you can find a free pattern for David's quilt (shown above) on Free Spirit's website.
Happy Monday!
Oh nice!
Posted by: Amy | 02/13/2012 at 07:34 AM